How to write an engaging blog post

Blog posts are a great way for brands to connect with their audience on a deeper level. Whether it be offering helpful tips, advice, or entertainment, the blog post needs to offer some sort of value to readers. Here are some ways you can make your content more engaging.

Easy to read title that delivers on a promise

The title of your post is very important, especially from an search-engine optimization (SEO) perspective. If you are writing on a topic that a lot of other blogs have already written about, try to search for ways to make your title stand out from the crowd. But please do not clickbait. Whatever value that you are promising in the title should be delivered to readers by the time they finish reading your post.

Use eye-catching visuals to grab attention

Visuals (photos, GIFS, memes, videos) can be used to break-up content in a blog post and add a more appealing look to your content. Make sure to choose visuals that match what you are writing about and that would be appropriate for your audience. For example, memes and GIFs work well for a younger audience and for less-serious content. They can be a fun way to show your personality and relatability to your readers as long as you are using them correctly.


Formatting is super important for online content like blog posts. Readers attention span can be short online, which means if they click on your post and are greeted with large chunks of black and text, they likely won’t spend the time to read all the way through. Try to use concise sentences and easy-to-understand language for more impact. Also, make use of headings, subheadings, lists, bullet points, bolding, etc. Trust me, your readers will thank you!


Branded web content should always be written with SEO in mind.

What does that mean?

It means that you should always be thinking about keywords that your audience may be looking for on search engines, and apply those keywords into your blog post. For example, if you are writing a blog post titled “How to make the best apple pie,” you may want to consider keywords like “baking,” “recipe,” and “homemade pies” to ensure that your post will come up higher in search engine results.

Stick around for more helpful writing tips!

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